CoinDesk Podcast Network GEN C: Breaking Ticketmaster's Monopoly: Ahmed Nimale's Mission to Fix Live Events
Jun 9, 2025
In this episode, Ahmed Nimale, Founder of KYD Labs, shares his mission to disrupt the live events industry with a venue-first approach to ticketing. With a rich background at Fan Exchange, Vivid Seats, and Ticketmaster, he reveals how his platform boosts venue revenue by up to 40% through innovative automated marketing. Ahmed also discusses his vision for leveraging Web3 technology to improve the fan-artist relationship and enhance engagement with a rewards system, providing venues and artists greater access to crucial customer data.
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Ahmed's Journey in Ticketing
- Ahmed Nimale shares his journey from early ticketing startups to founding KYD Labs.
- He highlights his learning curve and industry insights from working at Fan Exchange, Vivid Seats, and Ticketmaster.
Ticketmaster's Monopoly Explained
- Ticketmaster owns venue commerce rights by providing upfront capital, ensuring their monopoly.
- Venues lack data and inefficiently spend 10% of gross sales on marketing with poor returns.
Boost Venue Revenue with Automation
- Use automated marketing to increase venues' return on advertising spend.
- Improving data-driven targeting can boost venue revenue by 30-40%.