Gym Owner to Franchise Founder: How Devan Gonzalez Used Mindset To Build a Profitable Business | #196

Jun 2, 2025

32:06

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What does it take to turn a passion for fitness into a thriving business—and then franchise it successfully across the country? In this episode of the Second Act Success Career Podcast, host Shannon Russell sits down with Devan Gonzalez, fitness entrepreneur and co-founder of Strive 11 Fitness, to explore how he turned his love of coaching into a six-figure in-person training business and later launched a successful gym franchise.

Devan shares how mindset shaped every step of his journey—from being a 13-year-old martial arts instructor to opening his own gym during the pandemic and expanding into multiple locations through franchising. This conversation covers the real truth behind franchising a business, why mindset is everything, and how betting on yourself is often the safest risk you can take.

Whether you're dreaming of quitting your 9-5, opening a brick-and-mortar business, or scaling your current idea, this episode is packed with advice to help you take the leap with clarity and confidence.

Key Takeaways:

Why time is your most valuable asset when launching a business
The difference between franchising and licensing—and which one fits your goals
How to adapt your business model as you grow
Tips for negotiating lease terms and working with landlords
The role of mindset in overcoming fear, failure, and building long-term success
How to support franchisees with real estate, branding, and operations from the start

SHOW NOTES:

https://secondactsuccess.co/196

Connect with Devan Gonzalez:

https://www.strive11fitness.com/

https://www.facebook.com/devangonzalez.official

https://www.instagram.com/devan.gonzalez/

https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999

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