This week in the Dentology Podcast Andy and Chris chat to Dr Robbie Hughes, principal director at Dental Excellence, a dental practice and cutting-edge laboratory in Liverpool.

Robbie qualified from the University of Liverpool in 2008 with honours and an array of prestigious awards for distinction grades and exceptional clinical performance. Very early in his career he set his sights on promoting excellence within the private dental sector, with a very special interest in cosmetic dentistry.

In this episode of Dentology Robbie talks about his background, the lessons he’s learnt from sport that can be taken into business and he explains more about his forward-thinking approach to business and his work within the dental sector. He talks about the reasons why he wanted to own his own dental practice, his plans for business development and next steps.

He also tells us more about his other business ventures and partnerships – Avant Garde Dentistry, a digital smile design business, and MediForm that is changing up the scrubs game!

This is a great episode with a very focused and driven guest!

Topics:

- Where does your drive come from?

- What did boxing teach you that you have taken with you into business?

- Was owning a dental practice a given for you?

- The changes you wanted to bring about into dentistry

- What’s the big picture for Dental Excellence (practice & lab)?

- Avant Garde Dentistry: how far are we into the digitisation of dentistry based on what you’re seeing?

- MediForm: what was available on the market that you wanted to fix?

- What is the biggest mistake you’ve made?

//Andy & Chris - Principles of Management E58