No Priors AI Gupshup Secures $60M to Advance Chat AI - Or
Sep 24, 2025
This week, the focus is on a conversational AI company that just raised $60M to advance messaging technology. Discover how this funding could enhance user experiences and build multilingual capabilities. The discussion dives into the importance of a WhatsApp integration and Gupshup's impressive history of product pivots. Custom AI agents for enterprises take center stage as well, along with insights on scalability and the company's ambitious IPO plans. Tune in for a deep dive into the evolving world of AI in messaging!
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Incumbent Messaging Platform Adopts AI
- Gupshup is an incumbent messaging backend that has existed for ~20 years and now embeds AI into its platform.
- Its longevity and integrations make it a different play than new consumer chat apps competing with incumbents.
WhatsApp Is Business Infrastructure Abroad
- Gupshup provides a WhatsApp messaging API used heavily outside the U.S., notably in India and Brazil.
- Jaeden recounts seeing businesses in Brazil use WhatsApp as their default customer contact channel.
Customization Over Off-The-Shelf Models
- Gupshup positions itself to deploy customized AI agents over messaging and voice rather than offering generic foundation models to customers.
- They emphasize integrating company data and behavior rules to make agents usable in enterprise contexts.