

Ep 73: General Partner of Felicis Peter Deng on on AI Pricing Tactics, Reaction to GPT-5 & Why Voice is Underrated
58 snips Aug 26, 2025
Peter Deng, General Partner at Felicis and former Product Leader at OpenAI, shares his profound insights on AI pricing strategies, advocating for innovative approaches over traditional models. He discusses the fragmented future of consumer AI and the potential of voice technology to redefine human-computer interactions. Peter reflects on the importance of unique data in building competitive AI startups and highlights the changing dynamics as foundation models evolve. His insider perspective on ChatGPT’s rapid development makes for an enlightening conversation.
AI Snips
Chapters
Transcript
Episode notes
Pricing Must Match Unit Of Value
- Subscriptions will evolve because the unit of value is the work done, not seats or tokens.
- Pricing must move closer to outcomes and the actual value created rather than raw usage metrics.
Launching ChatGPT Enterprise Quickly
- Peter recounts launching ChatGPT Enterprise in seven weeks after writing the first spec.
- He worked remotely with COVID and questioned per-seat pricing during the launch discussions.
Price By Backing Into Outcomes
- Do design pricing by working backwards from the value you create for customers.
- Combine a platform fee with a usage component tied to measurable outcomes to reduce buyer resistance.