Developing Family Businesses for Long Term Success and Succession with Jenny Dinnen

Stopping by The Future of Teamwork today is Jenny Dinnen, Co-Owner and Chief Ideation Officer at MacKenzie Organization. As a futurist, Jenny focuses on developing family businesses for the long haul so that when the elder is finished, they can pass the reigns on, knowing the business is in capable hands with a strategic game plan too. Jenny and host Dane Groeneveld talk about that passion for helping family businesses succeed, the importance of the narrative the family holds about their work, and what technological advancements will aid these small businesses.

Key Takeaways: 

• [00:36 - 04:38] Jenny's background and foray into the family business
• [04:48 - 05:52] Listening to people's problems, solving for your vision
• [06:06 - 09:05] The human element in storytelling
• [09:41 - 12:25] Changing the narrative for America's family businesses, and how Jenny can help as a "transition consultant"
• [13:08 - 15:54] Succession and Strategic Foresight Work
• [15:54 - 20:13] Scenario planning and the need for consultants in planning long term roadmaps for family businesses
• [20:24 - 23:30] Futurism and how technology enables simple, safe data sharing
• [23:32 - 27:45] Web3, Robotics, and AI: Embracing technology
• [27:50 - 29:38] The social aspect of people-enabled technologies
• [29:51 - 30:51] The wealth of modern learning opportunities
• [30:56 - 32:33] Dr. Jane McGonigal and scenario planning
• [32:34 - 34:41] Upstream and The Effortless Effect, books on problem solving
• [34:45 - 36:13] Time spent in business versus on the business
• [36:16 - 37:42] Slowing down and taking a break from the daily grind to spend time in the community
• [37:44 - 39:33] The narrative of family business, and people won't change until they fall in love with a version of the future
• [39:41 - 41:33] The Visionary and The Integrator
• [41:37 - 42:31] Fraternal twins
• [42:36 - 46:51] Common themes and stepping stones to forecasted growth
• [47:46 - 48:49] Reach out to Jenny about your family business