In this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative and data-driven growth machines in e-commerce. From launching up to 1,000 ads a week to testing across every stage of the funnel, they share how smart systems — not just instincts — drive results.

We dive into the shift from DTC to retail, why attribution is mostly noise, how incrementality testing is changing everything, and why creative velocity (done right) beats any channel hack. They also unpack the impact of AI on workflows, how they keep a swipe file in Slack, and why truly understanding your customer is still the ultimate unlock.

About the guests:
Nik Sharma and Ari Murray lead Sharma Brands, a full-service growth engine helping consumer brands scale through sharp creative, efficient media buying, and relentless experimentation. Their work spans eComm, retail, and content — and they’ve built one of the most respected voices in the DTC space.

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