E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.

This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.

Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.

Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.

By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!

The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.

Experiments from https://seosherpa.com/seo-experiments/

00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion

#seo #searchengineoptimization #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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