Episode 275: Today is a big day for Nat and her team at Rella! They are officially announcing a relaunch of their social media management tool as Rella 2.0. As first-time founders, Nat and her business partners have learned so much along the way since the app’s initial launch, and so with honesty and transparency, Nat gives us the details on what made her and her team decide a relaunch was necessary. Nat goes through all the business reasons why they made this decision, from the previous version targeting the wrong audience to trying to be too original of an interface, which led to a user experience that wasn’t working for either the Rella team or its customers. But with these learnings comes the opportunity to start again—a fresh page, a blank slate—and Rella 2.0 is going to be better than ever! With a more user-friendly interface, better affordability, and more effective tools, Nat is sure that their new targeted customers will see its value right away. It’s another fascinating episode on the business side of social media and start-ups, one that Nat is in a unique position to speak about!

Check out Rella 2.0 at getrella.com

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