In this episode of Let's Talk ABM Declan is joined by Andrea Clatworthy, Global Head of Account-based Marketing at Fujitsu. Andrea first introduced ABM at Fujitsu in 2014, in this interview she shares her experiences of expanding the program globally.
Here's what they cover:
- What makes Fujitsu’s ABM program different
- Why Account Experience is so important
- What the future holds for ABM at Fujitsu
- Advice on how to start an ABM program
