S13E4: How To Sell During A Downturn with Author and Speaker Todd Caponi

It's quarantine season.

There's widespread fear, the market is tanking, people are tightening up their wallets, and tons of uncertainty in the air.

If you're like me, then your sales have been affected in some way.

So what do you do about it?

Do you cower in fear?

No -- you dive in headfirst and figure it out.

Todd Caponi is the author of the best-selling book The Transparency Sale, and Managing Director at VentureScale by Sales Assembly.

He's also the former CRO of PowerReviews, and back in The Great Recession of 2008 he led another company, Right Hemisphere, to 275% growth in two years, winning the Worldwide VP of Sales Of The Year Award.

When everyone else was experiencing losses, Todd actually experienced explosive growth.

In perhaps the most timely episode this podcast has ever seen, Todd and I trade notes in an invigorating discussion about how to endure the current downturn and come out on top.

Find Todd online at:

Social Media: @tcaponi

Website: www.transparencysale.com

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