Shooting The Bull: Episode 3 Preview

What does “proven” really mean in the cattle industry?

In this preview, Patrick Powers sits down with John Atkinson and Grant Vassberg to pull apart one of the most overused and misleading terms in the business. From herds with 900-day calving intervals still being sold as “elite,” to bulls kept marketable with 30 pounds of grain a day, they call out the marketing spin that hides real-world performance.

They dig into how less fertile bulls can actually bring higher semen prices, why terminal vs. maternal genetics is not as simple as it’s sold, and how exported genetics fail in environments without America’s feed store safety net.

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Question the noise. Trust the land. Don’t breed nonsense.