Localization Today Charting New Territory: AI Innovation in Language Services
Feb 11, 2025
Marina Pantcheva, Director of Linguistic AI Services at RWS, and Belen Agulló García, Executive Consultant at Terra Localizations, dive into their unique journeys from traditional translation to AI-driven innovation. They discuss the transformative impact of AI on localization, emphasizing the importance of blending technology with human expertise. The duo explores the evolving roles of translators in an AI-centric world, and the need for new skills in an industry rapidly shifting toward automation. They also stress the urgency for educational reforms to prepare future linguists for this technological landscape.
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Marina's AI Journey
- Marina Pantcheva shared her journey from translator and linguist to leading an AI division at RWS.
- She embraced AI early after ChatGPT's release, driven by curiosity and passion for unexplored tech.
Belen’s Path to AI
- Belen Agulló García moved from traditional translation to AI by working with an AI startup integrated with her company.
- This gave her unique exposure to developing AI tech for localization in media services.
Explorers vs. Adapters in AI
- Early AI adopters were driven by exploration and curiosity rather than fear.
- Most linguists will follow a path of adaptation and learning instead of pioneering new AI uses.