The World Football Summit Podcast E46: Stadium Revenue Maximisation w/ LaLiga & Villarreal CF
This week, we bring you a panel I was lucky enough to moderate between Milos Nenadovic (LaLiga) and Juan Antón de Salas (Villarreal FC) during Football Innovation Forum where we explore how football clubs can boost stadium revenues in a highly competitive entertainment landscape. Key points of discussion include: 1. The role of unique stadium experiences in capturing non-traditional sports fans. 2. Attracting wider audiences: How are Villarreal CF and LaLiga doing so? 3. Maintaining stadium relevance in the digital era. 4. Optimizing return on stadium investments through service diversification. 5. Use data and KPIs to measure the success of new stadium initiatives.
If you prefer, you can also watch this panel on our official YouTube channel...
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