Advisers need to educate their clients that responsible investing is about compromise rather than trying to find a portfolio which exactly matches a particular set of ethical values, according to the guests on the latest episode of the Responsible Investing: The new normal series of podcasts.

The series is sponsored by Royal London and in the latest episode, reporter Imogen Tew spoke to Lorna Blyth, head of investment solutions at Royal London, Gareth Mee, sustainable finance consulting partner at EY and Alan Chan, a chartered financial planner at IFS Wealth & Pensions, about how to meet client expectations when it comes to ESG investing.

They also discussed what was driving the interest in ethical investing, whether it as a a fad or an actual shift in the way investing was conducted and whether there is a choice between investing ethically and performance.

The FTAdviser Podcast is the weekly podcast for financial advisers, brought to you by FTAdviser.com. Each week, FTAdviser is joined by guests from the industry to discuss the week in news and pressing industry issues.

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