The Unofficial Shopify Podcast SHOPIFY EDITIONS WINTER '26
Dec 16, 2025
Shopify's latest updates are game-changers for store owners. Native A/B testing now allows for easy split testing and scheduling changes. The new SimGym can simulate user behavior to enhance conversion. Excitingly, the Product Network lets users earn commissions easily, with one earning $1,400 in just 30 days. Plus, the Shop App has soared in popularity, ranking #1 over BFCM. Learn how to leverage these tools for your business success and make the most out of the latest features.
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Episode notes
Run A/B Tests Only With Enough Traffic
- Use native A/B testing (Rollouts) to remove design guesswork and prove what actually moves revenue.
- Only run tests with enough traffic and pick strong changes to reach statistical confidence faster.
Remove Features That Hurt Conversion
- Split testing can reveal that your proudest features actually hurt conversion.
- Removing unnecessary complexity often improves performance more than adding features.
Use Simulations When Real Traffic Is Scarce
- Use SimGym (AI-driven persona simulations) as an alternative usability tool when traffic or user tests are limited.
- Treat its suggestions as starting points, not definitive replacements for real user data.