What if you could attract more clients without competing on price? In this episode, Victoria Collier sits down with marketing powerhouse John Dwyer, the man who convinced Jerry Seinfeld to step out of retirement for an Australian banking campaign. John shares his unique approach to direct response marketing, revealing how law firms and other businesses can use high-impact incentives to captivate clients and drive sales. If you're tired of the same old marketing tactics that don’t deliver, this conversation is packed with fresh, actionable insights you won’t want to miss.
Key Takeaways 1. The Power of Wow – Why your marketing needs to stand out and how to make clients take action. 2. The Incentive Secret – How adding the right incentive can increase sales without discounting your services. 3. Marketing That Works – A simple framework for direct response marketing that keeps customers engaged.
About Our Guest John Dwyer is a direct response marketing expert and the founder of The Institute of Wow. With a career spanning decades, John has worked with global brands and small businesses alike, helping them attract customers through strategic incentives. He is best known for orchestrating the famous Jerry Seinfeld campaign for The Greater Building Society, which shattered home loan records. His expertise in creating high-impact marketing strategies has made him a sought-after consultant and speaker. Learn more at The Institute of Wow.
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