Topics discussed include storytelling in product strategy, collaborating with PMs, handling pushback in design, selling ideas, transitioning into a management role, personal growth as a leader at GASO, challenges of facilitating meetings as a designer, continuous learning, opinionated software, building a design team, and the impact of AI on design.
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Quick takeaways
Tailoring your message to your audience helps in effectively communicating and getting buy-in for your ideas.
Expressing your interest in a management role requires clear communication and building a track record of mentoring and coaching others.
Showcasing transferable skills, networking, seeking advice, and demonstrating passion can increase your chances of landing a role without prior experience.
Deep dives
Importance of Knowing Your Audience
Knowing your audience is crucial when it comes to storytelling and presenting ideas. Tailoring your message to what your audience cares about and understanding their goals and motivations can help you effectively communicate and get buy-in for your ideas.
Transitioning from Individual Contributor to Manager
Transitioning from an individual contributor (IC) role to a management role requires clear communication with your managers and expressing your interest early on. Building a track record of mentoring and coaching others can also demonstrate your readiness for a management position.
Making a Career Change: Applying for a Role without Experience
Applying for a role without prior experience can be challenging, but showcasing transferable skills and experiences from your current role can help you make a compelling case for the position. Networking, seeking advice from others who have made a similar transition, and demonstrating your passion and commitment can increase your chances of landing the job.
Dealing with Imposter Syndrome as a New Manager
Imposter syndrome is common, especially when taking on a new role. Recognize that it is normal to feel uncertain and seek support from mentors and colleagues. Taking advantage of training and learning opportunities can also help build confidence and provide the necessary skills for success as a manager.
Product Thinking and Collaboration with Product Managers
Being a product thinking designer means going beyond execution and pixel-pushing to actively contribute to the strategic conversations around problem-solving, user needs, and business goals. Collaborating effectively with product managers involves involving them in the design process, engaging in regular updates and brainstorming sessions, and ensuring a strong partnership based on shared goals and open communication.
If you're looking to level up your storytelling and make a bigger impact on product strategy, then this is the episode for you 💪 Femke shares practical insights from her time at Uber, WealthSimple, and now as a design lead at Gusto. We go deep into strategies for collaborating with PMs, handling pushback in design, and how designers can more effectively sell their ideas.
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