POWC #458 – Selling by Saying What You Don't Do with Sean Campbell

Market your niche to people by talking about what you don’t do instead or saying that you do everything. Otherwise, your competitors will control that narrative. Sean Campbell explains in today’s episode how his company helps other companies successfully direct their messaging. Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm. 3 Pillars 1. Discretionary time 2. Read 3. Once you learn something, tell someone about it 4. Read something you disagree with Books: Managing the Professional Services Firm by David Maister, The Hard Thing About Hard Things by Ben Horowitz, and books by Alan Weiss You can connect with Sean at www.cascadeinsights.com or sean@cascadeinsights.com Sign up for the May 2-3 Northstar Real Estate conference now at www.NorthstarUnlimited.live and use code EARLYBIRD for $100 off your ticket. Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation