The Business

Britain’s biggest bitcoin buyer - with Smarter Web Company's Andrew Webley

Nov 20, 2025
Andrew Webley, the founder and CEO of Smarter Web Company, shares his bold pivot from web design to a Bitcoin treasury company amidst a tumultuous crypto market. He discusses the inspiration behind his journey, drawing from Bitcoin evangelist Michael Saylor. Despite his company's share price plummeting, Andrew remains a staunch advocate for Bitcoin's future. He explores the mechanics of valuing Bitcoin treasuries, reveals personal security practices for crypto holdings, and compares Bitcoin's potential to past tech revolutions, advocating for its long-term disruptive impact.
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INSIGHT

MicroStrategy Set The Blueprint

  • MicroStrategy's 2020 pivot created the template for corporate Bitcoin treasuries that other firms now copy.
  • Owning Bitcoin via a public company can trade at a premium to holding bitcoin directly because of perceived growth optionality.
ANECDOTE

Humble Start, Big Pivot

  • Andrew Webley started Smarter Web Company from a bedroom and kept it profitable every year for 15 years before listing.
  • He pivoted the company's treasury to Bitcoin after being inspired by Michael Saylor's approach.
ADVICE

Prepare For Public Company Demands

  • Transitioning from a small private firm to a public company requires stronger governance, communications and staffing.
  • Lean on past corporate experience to structure operations as you scale.
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