SharkPreneur 796: Why Your Business Needs Branded Video Content with Zack Slingsby
796: Why Your Business Needs Branded Video Content , Zack Slingsby, Human Factor Media
Why Your Business Needs Branded Video Content
Zack Slingsby, Human Factor Media
– The Sharkpreneur podcast with Seth Greene Episode 796 Zack Slingsby
Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch.
Zack graduated from Fordham University, received his MFA from the New School and has published in several creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video.
His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.
Listen to this illuminating Sharkpreneur episode with Zack Slingsby about why your business needs branded video content.
Here are some of the beneficial topics covered on this week’s show:
- Why sophisticated branded narratives are a good avenue for storytelling.
- How branded content is any content that isn’t overtly trying to make a sale
- How branded content can be a show or a documentary, it isn’t limited to a short video.
- Why you want your branded content to be something that connects with clients outside of the sales process.
- How you want to have content that resonates with your clients and provides value.
Connect with Zack:
Guest Contact Info
@humanfactormedia
facebook.com/TheHumanFactorMEDIA
linkedin.com/company/human-factor-media
Links Mentioned:
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