99% Invisible

PDX Carpet

Feb 24, 2015
Exploring the unexpected popularity of the iconic PDX Carpet at the Portland airport, from tattoos to merchandise and its successful marketing impact. The emotional attachment people have towards the carpet and the process of removing and recycling it. The decision-making process and inspiration behind the replacement of the famous carpet and the challenges of accepting change.
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Episode notes
1
Introduction
00:00 • 4min
2
The Unexpected Popularity of the PDX Carpet
03:45 • 3min
3
The Replacement of Portland International Airport's Beloved Carpet
06:19 • 4min
4
Replacing the Iconic PDX Carpet
09:56 • 4min
5
The Challenge of Replacing Something Loved from Childhood
13:37 • 3min