It's one thing to do marketing; it's another thing to build a cohesive, collaborative, and productive marketing team.
In this episode of Marketing Spark, Mitch Fanning provides insight into what it takes to build a team that drives marketing success.
One of the things that Mitch likes in a marketing hire is "grit", which is the ability to get the job done even when things are challenging.
Mitch also talks about how to create a partnership with a CEO to ensure that marketing gets the support it needs, as well as his marketing HR priorities.
Marketing Spark (The B2B SaaS Marketing Podcast)