The Feed The Official Libsyn Podcast 299 Wondery’s Shake-Up, Human-First AI Tools, and The Art of Rebranding Your Show
Aug 12, 2025
Brian Coddington, who works at Libsyn and is the voice behind The Cinema Psycho Show, joins the conversation to explore the recent overhaul of Amazon's Wondery network, discussing its impact on the podcasting landscape. The chat dives into using AI tools to enhance podcasting efficiency while still keeping it personal. Coddington also shares insightful tips for rebranding a show, emphasizing the importance of audience connection during transitions. Tune in for a lively exchange about adapting to the evolving creator economy!
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Why Wondery Was Restructured
- Amazon reorganized Wondery to align narrative shows with Audible and creator-led shows under a creator services team.
- The move reflects a shift to monetize creators across Amazon's ecosystem rather than only audio downloads.
Consolidate To Improve Revenue Focus
- Consolidate overlapping teams to reduce costs and improve cross-platform monetization.
- Focus internal resources on marquee creator-led shows that drive sponsorship revenue.
Different Shows Need Different Monetization
- Narrative, highly produced podcasts (e.g., Dr. Death) have different monetization paths than personality-driven creator shows.
- Narrative IP can convert to film/TV, while creator-led shows monetize via merch, endorsements, and platform tie-ins.