
Deconstructor of Fun
249. Shooting for Success: Navigating the Ultra Competitive Shooter Genre
Oct 28, 2024
Davan Brannan, a senior consultant at Nuzu specializing in data analysis, joins Chris Sides, a games industry veteran from EA and Bungie. They tackle the decline in player engagement in the shooter genre and the challenges newcomers face in a crowded market. Insights into the impact of COVID-19 on game popularity and innovative strategies for player retention take center stage. The duo also explores the future of extraction shooters, emphasizing the need for live content and unique gameplay to captivate players in this competitive landscape.
59:15
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Quick takeaways
- Player engagement in the shooter genre has sharply declined, with a 40% decrease in monthly active users since January 2021.
- New first-person shooter titles face immense challenges in a saturated market, struggling to retain players who prefer established franchises.
Deep dives
Decline in Player Engagement
Engagement in the PC console shooter market has significantly decreased over recent years, notably in the realm of PvP first-person shooters. Monthly active users have dropped drastically from approximately 80 million in January 2021 to under 50 million by July 2024, marking a 40 percent decline. This downward trend is particularly pronounced in arcade shooters, which have seen a decline of about 45%, whereas tactical shooters experienced a milder decline of 32%. Interestingly, PvE-centric shooters have fared better during this period, indicating a preference shift among players towards more cooperative gaming experiences.