CoinDesk Podcast Network GEN C: Rachael Horwitz on Crypto's Mainstream Moment and the Art of VC Storytelling
Jul 22, 2025
Rachael Horwitz, the CMO at Haun Ventures, draws from her impressive background at Twitter, Facebook, Google, and Coinbase to discuss the mainstreaming of crypto through stablecoins. She emphasizes the need for improved storytelling to engage broader audiences amid market volatility. Rachael also explores how the crypto landscape challenges traditional tech narratives, the importance of conviction in venture capital, and the critical role marketers play in connecting innovative technologies with traditional finance.
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Horwitz's Leap to Haun Ventures
- Rachael Horwitz joined Katie Han to start Haun Ventures after years at A16Z and Coinbase.
- She was compelled by Katie's vision and the professional opportunity to build a fund focused on crypto from the ground up.
Focus Beyond Crypto Volatility
- Crypto is both a market and a technology, requiring focus beyond market sentiments.
- Founders in crypto must tune out volatility and negative media to focus on long-term technology and utility.
Help Founders Tune Out Noise
- Help founders tune out noise and FUD to stay anchored on their mission.
- Encourage consistency in narrative focused on product and long-term goals.