In this episode, Cole from the American Journal of Healthcare Strategy interviews Josh Freedman, a bioengineering master's student at the University of Pennsylvania and co-founder/CEO of Airalux Medical. Josh shares his journey, discussing the inspiration behind Airalux, a company spun out from his senior design project, that aims to revolutionize incentive spirometry with a smart, digital, patient-friendly device. The conversation covers the evolution of the product, the challenges of startup development, the importance of customer feedback, and future plans for the company. Tune in to learn about Josh's insights into bioengineering, startup life, and the healthcare system.