The Vergecast The putt-putt champions of the internet
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Oct 13, 2024 Meet twin brothers who transformed their love for mini golf into a viral sensation on TikTok! They share their whimsical journey, from navigating quirky challenges on the green to mastering social media engagement. Discover their creative content strategies and how they've turned putt-putt into a thriving venture without losing the fun. Plus, insights on monetizing competitive mini golf and building community through captivating tournaments make for an entertaining listen!
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Unexpected Viral Hit
- The Sinicki twins' mini golf TikTok video unexpectedly went viral, amassing 6.8 million views.
- This launched their mini golf content creation career.
Prior Golf Content Experience
- The Sinicki twins had prior experience creating golf content, including simulator videos and on-course recordings.
- They aimed to build a social media presence and even had one slightly viral regular golf video.
Analyze and Adapt
- Creators should analyze why certain content performs well and adapt their strategy accordingly.
- Consider the platform's algorithm and audience preferences when deciding to double down on a successful format.