Hey Psyche, how do I? #54 Become Better at Storytelling? PT2
Jul 25, 2022
Learn why identifying and discussing villains in your stories is essential for character development and problem-solving. Explore how villains can be identified in real-life situations and discover examples from well-known companies.
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Villain Makes The Hero Act
- Every strong story needs both a hero and a villain to create momentum and change.
- Without a clear antagonist the hero (prospect) will likely stay stagnant and not act.
Name One Core Problem
- Identify and name the single core villain to simplify the prospect's problem.
- Use that villain to show you understand their world and raise the cost of inaction.
Brand Villains As Examples
- Chris gives brand examples to show what a villain can look like in practice.
- Tesla's villain is gas-guzzling cars and monday.com's villain is time.