The Importance of Villains in Storytelling

One of the key elements of storytelling is having a villain, as every good story needs one. Villains are not necessarily people, but rather elements that create challenges for the hero. Identifying the villain in your story and talking about it helps to elevate your position and show your prospects that you understand their world. Villains force you to simplify the problem and raise the cost of inaction for your prospects, making it harder for them to say no. By presenting a villain, you position yourself as a problem solver rather than just a product pusher.