Podcasting Made Simple How to Utilize Live Streaming As A Podcaster | Ash Borland
Oct 4, 2022
Ash Borland, a live streaming expert, shares her insights on how podcasters can leverage live streaming to enhance their content and community engagement. She discusses practical steps for incorporating real-time interactions, like Q&A sessions and pre-show segments, to foster loyalty among listeners. Ash also highlights innovative formats like 'after shows' to generate fresh ideas and deepen audience connections, all while emphasizing the importance of maintaining quality during the recording process.
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Why Podcasters Should Live Stream
- Live streaming helps podcasters solve three core needs: building community, increasing discoverability, and getting feedback.
- These benefits make live streaming a strategic complement to traditional podcast production.
Run An After Show
- Do an 'after show' a few days after each episode to unpack content and invite listener reactions.
- Use it to re-engage guests, spotlight takeaways, and drive shares from participating listeners.
Bring Listeners Into Live Segments
- Invite listeners into the after show as mini-guests to boost engagement and virality.
- Use software that adds community members live to create a sense of contribution and encourage sharing.