E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign

Groundbreaking sports editor Alison Kervin talks about The Mail on Sunday’s award winning concussion campaign, from the early resistance of sports governing bodies to the role of the media and sponsors in pushing important issues to the top of the news agenda.

www.unofficialpartner.com

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.