Into The Wild 216. The Live-First Approach to Building a Successful Business with Brad Pedersen
Hey you wild women!
Today we're welcoming award-winning entrepreneur Brad Pedersen. Brad is also an angel investor, thought leader, and a highly sought after business coach.
In 2008, he founded and scaled Canada's top toy company, Tech 4 Kids, and subsequently co-founded Pela, a sustainable phone case startup. In 2021, Brad and his team launched a very successful campaign for Lomi, the world's first smart-waste kitchen composter.
In this episode, you will learn about:
- Why welcoming Brad on the podcast is a milestone moment.
- Why it's important to learn to go slow if you want to go fast.
- Investing your time instead of just spending it.
- What happens when you force yourself into activity and why you should do it.
- Why Brad wants to die young as late as possible, and how he lives that every day.
- The person who inspired Brad to lean into new experiences.
- What we unlock when we embrace our inner child.
- A pattern among those facing the end of life and the book you can read to learn more.
- What it means to show integrity to your values (and signs you're out of integrity).
- The additional pressure women face as founders and cofounders.
- The challenges he's faced and how he's using those experiences to help others.
- What the quality of life quadrant is and how it empowers leaders to grow their business.
- How to avoid becoming a victim or a bystander in your business.
- Why the only job you have is being the best version of yourself.
- What to focus on to become the person and leader you want to be.
What it means to be a wild woman:
- Learning to LIVE: Love unconditionally, inspire others, express vulnerability, and engage in experiences that matter.
Mentions:
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