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The Local Marketing Lab

Barbell marketing strategy for restaurant growth with Rev Ciancio

Aug 21, 2024
44:14

Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today’s competitive landscape.

Here are some topics discussed in the episode:

  • Implementation of a successful barbell marketing strategy
  • Effective use of gated WiFi for customer data acquisition
  • Comprehensive restaurant tech
  • Personalization in customer interactions
  • Tips for increasing customer lifetime value (LTV) and average order value (AOV)

Resources


Other shout-outs


Restaurant tech

  • VivaSpot – gated Wifi
  • Toast – POS (Point of Sale)
  • MailChimp – email and CRM
  • Bikky – CDP (Customer Data Platform)
  • Marqii – online listings and reputation management
  • Ovation – guest feedback
  • Spendgo – customer loyalty
  • Guru Club – reward customers for posting on Instagram
  • Byte – ordering kiosks

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