Travel Trends with Dan Christian Lessons in Leadership & Operational Excellence with Ben Hall, CEO, AAT Kings
Join us for the final instalment in our Guided Touring series as we chat with Ben Hall, CEO of AAT Kings, Australia and New Zealand's leading guided touring provider. This episode dives into the legacy of AAT Kings, a 100-year-old tour company renowned for creating immersive experiences that celebrate authentic cultural connections and sustainability.
What You’ll Discover in This Episode:
- How AAT Kings evolved from a transportation service to a leader in guided tours across Australia and New Zealand.
- Why modern guided tours are far from inflexible, featuring customizable options and exclusive, hard-to-access experiences.
- The unique value local guides bring with personal anecdotes, historical context, and a deep understanding of the culture.
- Highlighted Indigenous experiences that connect travelers to the world’s oldest continuous culture, dating back over 60,000 years.
- Small group adventures with Inspiring Journeys, offering access to remote and pristine destinations.
- Sustainability efforts focusing on local community support, wildlife conservation, and environmental restoration.
- How technology enhances tours, with guest portals that allow travelers to personalize their journeys.
- The vast scale of Australia and how guided tours address logistical challenges for travelers who often underestimate distances.
- Immersive cultural experiences that connect travelers with local families, farms, and Indigenous communities.
- The role of travel directors, carefully selected for their expertise, people skills, and passion for sharing the local culture with guests.
Enjoy a fascinating discussion that highlights the innovation behind modern guided touring and explore how AAT Kings provides meaningful, sustainable, and memorable travel experiences.
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