Social Media Trends & Tik Tok’s Place in Accounting

Episode 97. In today's news episode, "Social Media Trends & Tik Tok's Place in Accounting."

Key takeaways from this episode include:

➨ insights from Sony about where accounting firms should be when it comes to 'online' and social media

➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent

➨ which social media platforms have seen gains and which have lost users throughout covid

➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts

➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn

➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there

➨ why employer brand for accountancy firms is dependent on social media to reach younger talent

➨ the difference in age between the average accounting partner and the average business owner

➨ why it doesn't matter what YOU as an accountant think about social media platforms like TikTok

➨ examples of professional service providers who are generating huge followings on TikTok

➨ how personality led content differs from traditional marketing content put out by accounting firms

➨ what individual accountants and advisors can do to remain competitive and relevant to their target clients using social media

Source: https://www.je-consulting.co.uk/the-changing-tides-of-social-media/

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NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

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