Subnet Session with Tom & Will from Bitcast: Subnet 93

This Revenue Search jumps into a deep-dive with Bitcast (Tom & Will). Bitcast pitches itself not as an agency but a decentralised ad tooling layer that lets brands brief creators at scale, with AI verifying message-fit and rewards tied to real attention (watch time/eyeballs via official platform data), not vanity metrics. They share traction to date (hundreds of Bittensor videos, ~hundreds of thousands of views, big watch-time) and the blockers they’ve been fixing: a no-code miner (optional, 5% fee) to onboard non-technical creators, a social-proofed website + multilingual outreach, and a scalable “ad read” model where brands pre-fund a budget that creators draw down from—so spend can flex and is linked to measured outcomes. Near term, revenue supports the ALPHA token (currently buyback/burn), with ~40–50 TAO/month cited today and ambitions to tap much larger Web2 budgets.

Will unveils Bitcast’s X (Twitter) integration: map a niche (starting with Bittensor) and compute an influence score using an endorsements graph (quotes/retweets/mentions; PageRank-style). A rolling top ~150 become eligible to mine; entry requires endorsements from those already inside, discouraging bots and low-signal spam. Quality > quantity: limited posts per brief, payouts weighted by who endorses your tweet, and brands can target specific niches/languages (e.g., dev-productivity, infra, other crypto-AI communities). Onboarding is dead simple: paste a wallet, tweet a one-time code, you’re connected. TikTok (different incentive design) comes next, followed by a self-serve ad portal so brands can set budgets, launch, and see results. Q&A covers collusion risks (mitigated by breadth/weights), creator incentives (APY/education; fiat off-ramps likely later), and expansion beyond crypto.