How Butter’s Anamaria Dorgo Leads Collaborative Communities
Nov 22, 2022
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Anamaria Dorgo, Head of Community at Butter, shares tips for facilitating collaborative communities and the importance of co-creation. They discuss building a global community, incorporating user feedback, and the value of communication and transparency. The chapter also includes rapid-fire questions and reflections on life, with the guest expressing a desire to inspire and take action. Wrapping up, they discuss the thriving Butter community and offer listeners a free trial and discount for Butter Pro.
The Butter Community believes in co-creation and empowers members to shape the space through collaboration and feedback.
Butter actively engages with users through interviews and roundtable discussions, incorporating their suggestions into product development and community offerings.
Deep dives
Butter Community and Product Engagement
The Butter Community is an example of a thriving product community that goes beyond just customer support. It offers a space for engagement, learning, and collaboration among users of the Butter platform. Users can learn about facilitation, share tips and best practices, and connect with other professionals. The community is built on the values of co-creation and empowering members to shape the space. Butter also actively seeks feedback from users through interviews and roundtable discussions, incorporating their suggestions into product development. In addition, Butter is launching the Butter Experts Collective, a platform for agencies to connect, learn from each other, and showcase their expertise. The community truly exemplifies the power of product communities in bringing like-minded professionals together and fostering growth and collaboration.
Building Confidence and Exploring the Butter Platform
For users new to the Butter platform, there are resources available, including documents and video tutorials, to help navigate the features. Users are encouraged to start small and gradually explore the tools and features of the platform. In addition, the Butter Community hosts sandbox events where users can experiment with the platform and receive feedback from experienced facilitators. The community offers a supportive environment for users to build their confidence and gain practical experience in designing and running sessions. Whether it's using Butter for one-on-one chats, team meetings, or small workshops, users can gradually incorporate more features and templates into their sessions to create engaging and interactive experiences.
Creating Opportunities for Co-Creation
The Butter Community strongly advocates for co-creation, where users are invited to contribute their ideas, feedback, and expertise. The community believes that everyone has the potential to be a facilitator and aims to make facilitation mainstream. Through collaborative workshops, brainstorming sessions, and other activities, members are encouraged to actively shape the community and its offerings. The community also serves as a platform for users to share their experiences, best practices, and success stories. In addition, Butter actively engages with its users through interviews, roundtable discussions, and feedback sessions, ensuring that their voices are heard and their input shapes the direction of the platform and the community. The result is a community that empowers its members and fosters a sense of ownership and value in their contributions.
Future Developments and the Butter Experts Collective
Looking ahead, Butter is continuously working on new developments to enhance the user experience. One exciting project in the works is the Butter Experts Collective, which aims to connect and showcase small to medium-sized agency clients. The Collective will provide a platform for agencies to network and learn from each other while offering their expertise to the community. The goal is to create a trusted network of professionals who can collaborate and support one another. The Butter Experts Collective will also serve as a resource for those seeking reliable partners for complex organizational challenges. By bringing together a diverse group of experts, Butter aims to facilitate meaningful connections and create opportunities for collaboration within the community.
#065 The responsibility of building and managing online communities can be overwhelming. Many of us feel the need to control every aspect of the experience. But the reality is that micromanaging stops us from empowering our members to have a positive role in shaping the space. Today we talk about harnessing the power of collaboration and co-creation with Anamaria Dorgo. She is the Head of Community at Butter. In this episode, Anamaria shares her tips for facilitation, setting expectations, and why readiness to be surprised is essential when working with others. We dive into how members can inform and improve community and product strategy. SPI CEO Matt Gartland is co-hosting this episode with Jillian for an extra dose of fun and actionable insights. To top it off, you can get Butter Pro free for 14 days plus 30% off your subscription for three months at SmartPassiveIncome.com/butter. Enjoy! Show notes and more at SmartPassiveIncome.com/cx065.