In this episode, we sit down with the founder of Buttermilk - a world-class creator agency. Jamie Ray digs deep into his founder journey: a story of how a bored trainee lawyer walked out of a City job, set up shop in a Krispy Kreme, and built Buttermilk into a $50m+ creator agency.
We get into how influencer marketing actually works now, why TikTok and COVID changed everything, how brands are using super fans to decide what products to launch, and where AI fits into the creator economy.
It’s honest and funny - a proper look at where the creator world is heading next.
