Airtable VP of Product on Building No-Code AI-powered Enterprise Applications | Anthony Maggio | E248

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Dec 11, 2024

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ANECDOTE

Early No-Code Experience

Anthony Maggio's first paying job in 7th grade involved building a Microsoft Access database for a summer camp.
This experience sparked his interest in no-code platforms and problem-solving.

INSIGHT

Airtable's Evolution

Airtable evolved from a spreadsheet alternative to an enterprise-grade application development platform.
It allows users to build complex applications without coding, democratizing software creation.

ANECDOTE

Airtable in Media

Media companies use Airtable to manage workflows for content creation.
They plan shows, manage actors, locations, budgets, scheduling, and marketing within the platform.

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In this episode, Carlos Gonzalez de Villaumbrosia interviews Anthony Maggio, Vice President of Product at Airtable.

Airtable, founded 12 years ago, has evolved from a user-friendly spreadsheet alternative to a robust enterprise-grade application development platform. The company has raised $1.35 billion in funding and achieved a valuation of $11 billion. Airtable now serves over 500,000 organizations, including half of the Fortune 500 companies.

As VP of Product at Airtable, Anthony leads the product management organization, focusing on creating powerful, intuitive solutions that enhance user experience and meet customer needs. He played a pivotal role in developing Airtable Cobuilder, a groundbreaking AI-powered tool that allows users to create custom applications quickly and easily.

In this episode, we explore Airtable's transition from a consumer product to an enterprise platform, the integration of AI in product development, and the launch of ProductCentral—a solution unifying the entire product development process. We also discuss why product teams are becoming more accountable for revenue and how Airtable connects Product-Led Growth with Sales-Led Growth for enterprise customers.

What you'll learn:
- Anthony's approach to scaling Airtable from a consumer product to an enterprise platform.
- How Airtable Cobuilder revolutionizes application creation using AI.
- Strategies for making product teams accountable for revenue.
- The integration of AI into Airtable's product development process.
- How Airtable balances Product-Led Growth with Sales-Led Growth for enterprise customers.

Key Takeaways👇:
- AI-Powered Development: Anthony highlights the transformative potential of AI in application development, as demonstrated by Airtable Cobuilder.
- Revenue Accountability: He emphasizes the importance of aligning product teams with revenue goals to drive business success.
- Enterprise Focus: Anthony discusses Airtable's strategic shift towards serving larger enterprises with connected applications.
- Customization at Scale: He explains how Airtable enables customers to build and customize applications that can serve thousands of users.
- Future of No-Code Platforms: Anthony shares insights on how AI is democratizing software creation for non-technical users.

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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Anthony Maggio