In this week's podcast, learn from a guru in the franchise development space, Red Boswell of International Franchise Professionals Group - IFPG.
He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including:
- How franchise development teams have to approach their prospecting differently
- Why franchise system leadership teams need to engage and create strong value to their franchisees to improve the validation process
- Why in-house Franchise Development teams need to develop strong relationships with their broker network and vice versa
- Why Franchise Brokers need to sell with a win-win-win in mind, or they won't last long
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders