Selling a Business and Scaling Another Amidst Tragedy

Read the post Jesse mentions about his daughter Leia: https://jessehanley.com/blog/2021
Follow Jesse: https://twitter.com/jessethanley
Check out Bento: https://bentonow.com/

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Michele Hansen  0:03  
Hey, welcome back to software social.

Hey, everyone, just a quick note before today's episode. So today's episode is a continuation of the conversation that I had with Jesse last week. And it's quite a bit heavier than our episodes normally are. And I want to give you a heads up in case this is a sensitive topic for you. So as many of you may know, from following Jessie on Twitter, his first daughter was born last year, and she was born with trisomy 13, which is a usually fatal condition. And his daughter died soon after being born. And so we, we talked about that in any episode. And what it's like to be a founder throughout all of that. And I mean, it's, it's, it's certainly not a topic that we normally talk about here. But I think it's an it's an important one and in many ways I feel like this is maybe the most important episode we've ever done. Because you know, we are business people and but we are we are people right like all of those things are happening at the same time. And and people don't really talk about death nevermind death of a child. And so I feel like this is this is really important to talk about. At the same time. I also want to stress that it was fully Jesse's decision to talk about this, we. So we actually didn't plan out last week's episode. Colleen was sick, and I was supposed to be talking to a guest and they ended up having to reschedule which is totally fine. But then I needed somebody else to come on and had to record that day. And I was like, who I wanted to have on that is online right now. And reach out to Jesse and so he hopped on with 20 minutes notice, and he had published a blog post about this about a month back, but I wanted to leave it entirely up to him whether we talked about his daughter, Leah, and it didn't end up coming up in that conversation we had and it was really fun conversation. And then we kind of you know, we stopped recording and then Jesse was like, You know what, let's but let's talk about it. So, so that's what we dive into. And, and it was also important to to you know, Jesse and I talked about whether we should publish this episode and how we should publish it. And so it's important to him that there be this sort of content warning in advance knowing that many people do struggle with infertility and miscarriage and and the loss of a child. And it's also extremely important to me, I think, to both of us really to show that it's okay to be open about that. And that if you are open about it, you'll receive compassion and that it's okay to talk about it. So without further ado, here is the second part of my conversation with Jesse. You may remember we've recently had Jesse on talking about his incredibly fascinating background as a bodybuilder turn marketer turned developer who now runs a SAS called bento and lives in Japan and is if you missed that episode, go listen to it. It was so fun for me and so fascinating. He's incredible founder.

But something really struck me from that conversation was how his life for the past like seven or eight years has just been a series of changing major stresses from working at the small company to moving abroad and starting an agency and then having to scale it down and then scaling it up and starting bento and everything else so much else going on. And so I have Jesse with us again today. And we're going to talk about we're like the personal side

Jesse Hanley  5:30  
of all of that. So welcome back, Jesse. Thanks. Good to come back.

like that thread, the yeah, there, there is a lot of stresses, I think, especially towards like the end of last year,

which we can go into last year, they had has been a pattern of that, there's also been a pattern of me, putting myself in those stresses or overreaching a lot. And then kind of, I don't know, not burning out, maybe burning out. But kind of like reaching the end of like, whatever amount of gas that I had in me for whatever that venture was, and then just trying to, you know, regain myself take a breather, and then kind of go back out there and overreach again, and I still don't really know. Maybe we can dig into it on this a little bit. But I still don't know really where that comes from. Basically, it's been present, I think, since after after school, you know, even like during the bodybuilding shows and stuff, that was a pretty insane thing to do at 1818. I think 19 was when I stepped on stage. But yeah, it's been, it's been interesting, but it's definitely been a pattern. It's been a pattern of constantly putting myself in, like difficult situations, burning out trying again, so a lot of stresses.

Michele Hansen  6:56  
It seems like you're either running like full health, like sprinting, or resting. Yes, that's exactly new. There's two Jessi modes. And most of those, it seems like have been sort of like work related. But but if you want to sort of start with it, I guess the end of last year, you had a major personal stress.

Jesse Hanley  7:23  
Yeah, around the star Molossia. Things were looking pretty, pretty great. Bento was like Stein to come into itself, the product was developing in a really good direction, like, we haven't really found in quite like product market fit. But the direction was going in a way where like, you're starting to click with people, mainly, we're going down the marketing automation route, which people are really excited about. And I felt my skills are getting better and like so from that business perspective, things are going good in terms of the agency, things are also going really good at that we like survived the pandemic. And we grew actually quite significantly over the pandemic, which was mostly related to having really good friends and people like, yeah, just basically doing all my work online as well, because all of our clients are either an E commerce or they're an affiliate. So as those industries boomed, we basically kept hiring writers to support those businesses. So that was pretty good. So the SATA last year, things were all looking good businesses, MRR all that stuff was nice, we're just moving into this, like, beautiful two story house in South Japan, right in the city, which, if you've been to Japan, or you know much about Japan, it's hard to find housing like we do. And the amazing thing was because the place was on the market for a bit, just because during COVID, or even the year before COVID, people weren't really moving. It's quite expensive to move in Japan. I think like all that for us to move from our apartment to this house. It was like, over over $10,000 that you don't really see back and that's just like key money and a whole bunch of stuff. So it's it's expensive. And but we did it we found this like beautiful house. It has a garden so like our dog and our cat. But don't tell the landlord like a dog and cat can li...