S06/E06 mit Hector Hughes (Unplugged) | Startups London DigitalDetox TinyHouses Influencer Marketing

Mit Hector Hughes(Unplugged) Staffel #6 Folge #6 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** in English 🇬🇧 *** https://unplugged.rest *** Hector Hughes, co-founder of Unplugged, discusses in the "Marketing From Zero To One" podcast the concept of digital detox retreats in tiny cabins located an hour away from London. He explains how the idea emerged before the pandemic and how the business developed to include nine cabins that are constantly booked. Hector shares insights on the effectiveness of marketing channels, particularly Instagram influencers and press coverage, and elaborates on the benefits of spending time offline in nature. *** 01:04 - Hector's background and the idea behind Unplugged 01:57 - His studies in Leeds and initial career steps 03:52 - Transition from mathematics and statistics to sales 04:54 - Development of the idea for Unplugged during his time at a previous startup 08:28 - Experience at a silent retreat in the Himalayas and its impact 09:27 - Establishing the first cabin and its timing with COVID-19 10:55 - Influence of the pandemic on business demand 11:30 - Initial business intentions and expansion plans 12:32 - Selecting the first cabin site 14:04 - Revenue sharing model with landowners 14:14 - First customer experiences and feedback 15:18 - Initial pricing strategy for three-night stays 16:06 - Customer feedback and challenges with the first cabin 17:07 - Building the guest experience and operational details 18:34 - Flexibility in accessing locked phones during the stay 19:36 - Typical guest activities during the retreat 20:13 - Collecting feedback and improving the service 20:42 - Expansion to second and third cabins 21:54 - Changes and improvements in subsequent cabins 22:41 - Launch of additional cabins 23:07 - Diverse cabin locations for different experiences 23:33 - Early marketing efforts and organic growth 24:25 - Impact of influencer marketing and media coverage 25:15 - Reasons for successful PR and word-of-mouth growth 26:43 - Key marketing channels and strategies 28:04 - Instagram strategy and user-generated content 29:10 - Data on smartphone usage and its societal impact 31:29 - Benefits of disconnecting from digital devices 33:29 - Future expansion plans and broader goals 34:33 - Mental health aspects of entrepreneurship 37:37 - Discussion on the mental health challenges of entrepreneurship *** The times may vary slightly.