Modern Marketers in the Post-Pandemic Next Normal: They'll Find You!

The buzz: "Web marketing is about delivering useful content at just the right moment that a buyer needs it." (David Meerman Scott, The New Rules of Marketing and PR) For companies trying to sell you something right now, while you're listening to us and in the midst of a pandemic, is this the right moment? How do you want them to find you, pitch you, engage you, earn your trust and get you to buy their products or services? Are you annoyed by their intrusion or do you welcome it? Today's dynamic business and social landscapes are forcing sellers and marketers to creatively find you wherever you are – on social platforms, websites, email, perhaps still in the physical commerce world. As the world and society evolve, so does business. We'll ask Lorraine Maurice at SAP, GL Hendricks at Chirp PR, and Brian Moran at Brian Moran & Associates to predict the post-pandemic 'next normal' for modern marketers with something to sell to consumers, including you, me and even each other.