Money and Me: Novelship has raised close to 20 Million USD, so what's next for this Singapore start-up?

His own mother was once skeptical of his teenage business plans, but Novelship along with its Co-Founder and CEO have come a long way since.

The once bootstrapped, Singapore start-up, has raised millions and is eyeing South East Asian expansion as well as a whole new surprising slice of the demographic pie. How do you grow a sneaker business? Michelle Martin finds out with Richard Xia, Co-Founder and CEO of Novelship.

See omnystudio.com/listener for privacy information.