The Impact of Rush Limbaugh's Radio Show

Rush Limbaugh revolutionized talk radio by creating a unique format that shifted the landscape of political discourse. He engaged millions of listeners with his one-way talk, humor, and strong opinions, offering an alternative to mainstream news outlets. Limbaugh's style fostered a dedicated fan base who identified as 'ditto heads,' echoing his views and contributing to a hyper-polarized environment. His ability to dominate the airwaves coincided with a decline in AM radio's listenership, leading to the strategic shift towards conservative talk shows that targeted his audience.