Founders in Arms Special Episode—Unpacking Mercury's $300M Series C with Guest Host, Hiten Shah
13 snips
Mar 28, 2025 
Hiten Shah, founder of Crazy Egg and KISSmetrics, lends his expertise as he dives into Mercury's remarkable $300M Series C funding round. He and Raj Suri unpack how Mercury conquered basic user experience issues in banking to enhance customer satisfaction. They discuss strategic fundraising insights, the significance of transparent investor updates, and the overlooked power of design in financial products. This conversation offers entrepreneurs vital lessons on navigating fintech challenges and recognizing market opportunities in a highly competitive landscape.
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Financial Modeling
- Create a detailed financial model outlining monthly progress and key assumptions before fundraising.
- Revisit and refine the model after fundraising to ensure accountability and track progress.
Investor Updates
- Use investor updates as an internal tool for reflection, team alignment, and accountability, not just for investors.
- Share updates with the entire team to highlight progress, goals, and key metrics.
Market Selection
- Target a large initial market to achieve critical mass and enable expansion into other markets.
- Ensure the initial market is sustainable and profitable on its own.