Founders in Arms Special Episode—Unpacking Mercury's $300M Series C with Guest Host, Hiten Shah
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Mar 28, 2025 
Hiten Shah, founder of Crazy Egg and KISSmetrics, lends his expertise as he dives into Mercury's remarkable $300M Series C funding round. He and Raj Suri unpack how Mercury conquered basic user experience issues in banking to enhance customer satisfaction. They discuss strategic fundraising insights, the significance of transparent investor updates, and the overlooked power of design in financial products. This conversation offers entrepreneurs vital lessons on navigating fintech challenges and recognizing market opportunities in a highly competitive landscape.
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Fundraising Strategy
- Raise capital infrequently and over-raise when market conditions are favorable.
- This minimizes dilution, reduces time spent fundraising, and provides a buffer for unexpected events.
VC Priorities
- VCs prioritize a company's key metrics and market position over time elapsed since last funding round.
- Strong companies with good metrics won't be penalized for longer fundraising gaps.
Growth Rate
- Maintain a high growth rate, ideally above 10% monthly, to attract VC interest and achieve scale.
- Map out your growth trajectory and key metrics in a spreadsheet to stay on track.