Tourpreneur Tour Business Podcast Stop entertaining tourists. Start making meaning. (w/ Dr. Anu Taranath)
It's 2026... welcome to a new year of Tourpreneur weekly travel business podcasts!
And we're starting the year off in a slightly different vein.
This episode is a must-listen to help you set a new and hopefully inspirational, deeper tone for your year ahead as a business owner or guide.
Our opening guest is the inimitable Dr. Anu Taranath, a professor, author, and facilitator. She's truly one of a kind. She gave the opening keynote at last year's Tourpreneur conference, and blew everyone away.
So Tourpreneur's Mitch Bach was excited to sit down with Anu to challenge Tourpreneurs to think new thoughts about what they're doing as business owners. Yes, our job is to bring joy and entertainment and storytelling to our guests. Yes, our job as business owners is to show up for the daily grind of practical, nuts and bolts business. That's the spine of many of our lives out there.
This episode will ask you to go deeper.
If you rest on only the level of entertainment, and 'customer service' and professionalism, you're missing an opportunity for greater meaning, both in your business and your guests' lives.
Anu asks you to think of your role as creating not only staged performances, but also spaces and containers to "rehumanize humans" and "normalize the normal"—that is, the kinds of human questions about culture and difference that are normal reactions to a travel experience that stretches people.
It's an invitation to take off the armor — yours and your guests, and create something more meaningful together, something deeply human.
As always, more show notes and links on tourpreneur.com.