Into It: A Vulture Podcast with Sam Sanders
Culture Is Back: Why We Love 'The Golden Bachelor' and Those Weird TikTok Livestreams
Jul 21, 2023
Hosts Bobby Finger and Lindsey Weber join Sam to discuss Barbie merch collabs, ABC's 'The Golden Bachelor', and the popular TikTok trend of NPC livestreams. They also chat about social media influencers during Hollywood strikes and express their excitement for the unique choice of 'The Golden Bachelor' star.
35:09
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Quick takeaways
- The emergence of NPC livestreams on TikTok showcases the versatility and adaptability of the platform for creative content creation and monetization.
- Influencers who are part of unions face a dilemma during strikes, with some torn between participating in solidarity and fulfilling contractual obligations to promote projects from the studios they are striking against.
Deep dives
The Rise of NPC Livestreams on TikTok
One of the internet's hottest trends on TikTok is the emergence of NPC livestreams, where influencers role-play as non-playable video game characters and interact with viewers. The streams involve repetitive movements and scripted dialogue, mimicking the behavior of video game NPCs. Viewers can send requests and comments, and influencers earn tips for performing them. While some see it as reminiscent of Black Mirror, others find it creative and entertaining. The trend showcases the versatility and adaptability of TikTok as a platform for content creation and monetization.
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