#13 Navigating the Freelance Landscape in Digital PR with Isa Lavahun

Louise & Steve welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions.

00:00:07 - Welcome: Louise Parker and Steve Baker introduce the Digital PR Podcast, highlighting the exciting topics and guests to come.

00:01:31 - Guest Introduction: Freelance search strategist Isa Lavaughan shares her extensive background in digital PR, content, and influencer marketing, detailing her journey from agency work to freelancing.

00:07:41 - The Freelancing Experience: Isa discusses the pros and cons of freelancing, including the flexibility it offers and the challenges of financial security, while reflecting on her preference for this work style.

00:12:08 - The Rise of Digital PR Freelancers: The conversation shifts to the increasing number of digital PR freelancers, exploring the reasons behind this trend, including the impact of COVID-19 and the search for work-life balance.

00:23:20 - Client Challenges and Gripes: Isa outlines her main frustrations when working with clients, including misconceptions about link volume, understanding the value of digital PR, and the importance of educating clients on SEO.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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