127 Ambitiously Crossing the Burnout Bridge (feat. Serena Shoup, CPA)

Episode 127 | Recorded November 18, 2022

In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.

• Who is Serena?

• Ambitious side hustles to motherhood

• Building the business so that there was more family time

• Business development and helping others

• Music and creativity

• The employees

• What is work? Family burnout, little sacrifices

• Delegation

• Wanting to throw in the towel

• Personal brand issues

• Rebrand

• Ego, teams, soft skills

• Being relatable

• Self-confidence and age

• The future, the burnout bridge, social media

• You are the product

• Social detox

• Social media manager

• Being intentional

• Wrapping up

All the Shoutouts:

ADP, Microsoft Dynamics, Upwork